Subscribe for everything and more!

1. Get a product/service
2. Use it for a while
3. Get used to it to the point you would miss it
4. The product/service suddenly isn't free anymore
5. There is a possibility to buy a lifetime license so you'll do it
6. After a year or so there is an update and the old version becomes obsolete
7. It turns out that your lifetime license is not valid for the new version
8. There is a monthly and yearly subscription possibility
9. At this point you are using the product/service for a few years and it would be too big effort to switch to something else, so you pay for the subscription
10. And now you're in the trap

This is the usual script but there is always something else which can be monetized by the companies...

You don't own the product/service, you don't have long-term access to it.

You can't be sure that it will still exist in a year or two or that the price will not be doubled.

This is the present and future of every product/service and you'll need to constantly adopt to the changes...